🎧 PART 2 — Binaural Beats: Hype or Healing?

By Victoria Cortez — Founder of HUMN | Sound Wellness Advocate | Curator of Sonic Ritual & Scientific Rhythm

Sound healers swear by them. Skeptics shrug them off. But the truth? It’s in the data. Welcome to Part 2 of our series: the science behind the sound, no fluff, no filler—just facts and frequencies.

🧠 What Works (Support File)

• A meta-review of 12 studies found that binaural beats reduced anxiety and improved mood compared to silence or white noise.

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  Before and after 10 minutes of binaural beats. See how the brain lights up? That’s your mind syncing to the sound.

  EEG studies show that the brain can entrain to these beats when the session length and frequency are properly dialed in.

• Short-term memory improved in multiple lab studies using theta and alpha waves.

  
  

🤨 What Doesn’t (Skeptic File)

• ScienceBasedMedicine.org argues many consumer-facing claims are overblown, citing lack of strong placebo controls.

• This 2023 RCT found no significant change in anxiety levels after gamma-beat listening sessions.

• Some attention studies show mixed results, depending on the beat frequency and listener’s mental state.

  

  This is how they measure it—real labs, real brains, real data

🔍 Honest Marketing = Better Sales

• Lead with the truth: “Some studies show big benefits. Others? Not so much. Try it and see for yourself.”

• Stress the low risk: “The worst thing that can happen? You relax for ten minutes.”

• Encourage DIY testing: Drop a free track. Give folks a journal prompt. Let your audience become their own experiment.

• Link like a boss: Use high-authority sources (like NIH, MDPI, Frontiers) to build trust AND SEO power.

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🛠️ Insert Image #3Suggested Image:

Different beat frequencies = different mental states. Science, not sorcery

🔗 All the Juice You Need

1. Anxiety/Depression Meta-Review → https://www.mdpi.com/2077-0383/9/2/399

2. EEG Entrainment Review → https://www.frontiersin.org/articles/10.3389/fnhum.2015.00520/full

3. Placebo Critique (Skeptic View) → https://sciencebasedmedicine.org/do-binaural-beats-work/

4. Gamma Null-Result Trial → https://openpublichealthjournal.com/VOLUME/16/ELOCATOR/e187494452309200/

5. Bonus Study on Mixed Attention Results → https://www.nature.com/articles/s41598-019-51767-3

Bottom line? Binaural beats are a low-risk, high-potential tool. No one’s promising miracles—but if all you get is a calmer mind in 10 minutes? That’s still a win.

⚡ Up Next in Part 3:

“The 5-Day Brainwave Challenge: How to Use Binaural Beats to Build Focus, Sleep Better, and Sell Your Sound”

Say the word and I’ll write it like it’s already on your Shopify funnel.